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Shaanxi Jiahong labor protection products Co., LTD

Shaanxi Jiahong labor protection products Co., LTD
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 Under the difficult situation, where is the road of China's shoe industry

时间:2020-11-03

  

  Nike is gone, Adidas is going to go。Global shoe giants are closing factories in China one after another,Reflects the current difficult situation of China's footwear industry: on the one hand, raw materials, labor costs are rising rapidly,The dividend advantage of "Made in China" is no longer available;On the other hand, the global economic crisis has depressed external demand,Export orders have fallen sharply,International trade disputes continue。China's shoe industry has reached a critical crossroads。

  In the face of difficulties, how does China's shoe industry change its way of living?The author believes that the first and most fundamental point is to create products with their own added value, and transform from commissioned processing to brand manufacturing。In the future, the development of China's footwear industry is bound to move from the low-end market to the middle and high-end market,It is necessary to change from quantity type to quality type and benefit type,Industrial upgrading is the way to go,因而,In terms of quantity,Chinese shoe production and exports may decline in the future,But quality will improve,Product prices and the total value of exports will continue to increase。

  At present, in the shoe industry in Quanzhou, Fujian Province, due to the meager profit of low-end manufacturing has made the living space of enterprises smaller and smaller, some enterprises have begun to try to transform from traditional OEM(commissioned processing) to ODM(design processing) and OBM(brand manufacturing)。Under ODM, manufacturing plus design brings more customers to the enterprise;The OBM model, which focuses on building its own brand and outsourcing production and even design links, brings a new turning point for enterprises。

  Secondly, we must do a good job in industrial transfer。As a typical labor-intensive industry, the shoe industry is also known as the "migratory bird economy", which is always transferred to countries and regions with low labor costs。In the 1960s, the world shoe industry center in Italy, the 1970s transferred to Japan and South Korea;In the 1980s, it was transferred to the Taiwan area of China, and in the 1990s, it was transferred to the southeast coast of China。In recent years, with the rapid economic development of the southeast coastal areas and the increase of labor costs year by year, the domestic shoe industry has appeared a trend of transfer from the southeast coastal areas to the western region。

  From the data of the shoe industry in the first half of this year, the development of the eastern region is stable, but the performance of the central and western regions is eye-catching, becoming an emerging new force。From January to April, the proportion of the total industrial output value of leather, fur and products and footwear industry above scale in China is still the largest in Fujian, Guangdong and Zhejiang, the three provinces accounted for 51.29%;However, the output value growth rate in Hunan, Jiangxi, Henan, Hebei and other places was higher than the industry average, and the central and western regions increased by 34 percent year-on-year.4%, 20 percent faster than the East.Two percentage points。In terms of profits, the growth rate of the central and western regions in the first quarter was 48 percentage points faster than that of the eastern region。

  The industrial transformation and transfer of China's footwear industry has been the general trend, and some enterprises with innovative ability and strong standardization will move towards the transformation of industrial upgrading;Some enterprises that rely on production costs to win will move to the mainland where production costs are more advantageous。In the foreseeable future, China's status as the center of the global footwear industry will not change, but the road ahead will be more and more tortuous。


  • Shaanxi Jiahong labor protection products Co., LTD
    Web address: www.jpgassociates.net
    Mail box: jiahong1818@163.com
    QQ mail box: 28026392162@qq.com
    电 话:029-87688824、18049183633
    ​传 真:029-87688824